Since about February of 2014, I have been working with my partner Jonas to develop a unique silhouette for my clothing line. As you may know, this line used to consist of hand painted tees and dresses I obtained from American Apparel. Most women out there recognize American Apparel's lack of flattering and wearable styles. I was constantly coming up against these limitations of fit inadequacies, and general disappointment at how my designs appeared on a primarily athletic and casual aesthetic. I really started to cut back the quantity of new designs I was making between 2011-2013 and started focusing on textile design which lead me to offering scarves and collaborate on original prints for Jonas' line Meet Me Here.
Although this new direction was exciting and a more satisfying medium for my art, I still dreamed of expanding the clothing line. Jonas and I had been talking about collaborating on a piece for years, and it all started to align. We made a few samples, hired a fit model, sourced the fabric and ordered labels. Seven versions and five months later, we feel satisfied.
Like anything, the deeper you go, the more you discover how much work is ahead. I look forward to presenting you with more styles and an authentic direction this line is going. But for now, here is the style now officially available at Velouria in three oversized sizes.